Certifications
I always seek ways to improve and further my knowledge in an industry I love. Within the last year, I have completed the Meta/Coursera Certified Digital Marketing Associate Certificate and the Google Digital Marketing & E-commerce Professional Certificate.
As part of the Meta/Coursera Certified Digital Marketing Associate Certificate, I acquired expertise in:
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Campaign Optimisation,
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Creating and Managing Ads,
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Digital Marketing Measurement and Reporting,
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Organic, Paid, Facebook and Instagram Advertising,
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Social Media Campaigns and Management.
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As part of the Google Digital Marketing & E-commerce Professional Certificate, I acquired expertise in:
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The fundamentals of digital marketing and e-commerce,
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Attracting and engage customers through search and email marketing,
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How to measure marketing performance through analytics, ROI, and KPIs and present insights to stakeholders,
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Building e-commerce stores (Shopify), analyse online performance, and grow customer loyalty.
Email Marketing
Experience with:​
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PESTLE, SWOT and SMART goals,
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Email types (promotional, newsletter and welcome emails) and what makes each of them compelling,
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Email marketing tools,
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Analysing metrics and presenting data to stakeholders,
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Creating email marketing campaigns.
SEO
Experience with: ​
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Recognising strategies to build brand awareness to potential customers,
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Optimising website content for SEO,
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Understanding the purpose of SEO and terminology,
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Understanding how SEM (Search Engine Marketing) can be beneficial for businesses.
Shopify
Experience with:
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Setting up an e-commerce store using Shopify,
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Create an engaging customer experience,
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Understanding how e-commerce stores work and how they operate,
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Understanding how to implement e-commerce strategies.
Meta Business Suite
Experience with:
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Managing a content calendar and scheduling posts,
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Establishing a media presence with META,
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Evaluating the performance of social media content and analysing potential weaknesses,
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Maintaining a brand, tone, and voice for a social media presence and customer service,
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Setting up automated messages and responses for customers to help build strong customer relationships.
ADS MANAGER
Experience with:​
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Structuring a variety of social media campaigns in Meta Ads Manager.
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Setting a budget, choose placement, and schedule ads.
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​Building an ad that aligns with marketing objectives and business goals and market it to the target audience.